SEO for Spas
Specializing In Local SEO for Spas
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The health and wellness industry can be wildly competitive—which is why a concentrated effort on SEO for spas can help your brand stand out. When done right, SEO for spas results in enhanced visibility, increased web traffic, and overall improved sales and growth.
As your spa becomes easier to find online, more people will visit your website, book appointments, and ultimately become loyal clientele. To start outperforming your competitors on the first page of Google, all you need to do is sit back and let us work our magic.
Spa SEO Increases Visibility and Sales
One of the main benefits of implementing SEO for spas is increased brand awareness. When locals search for “spas near me,” they’re more likely to select the first few results. A successful SEO strategy will bring your business to the top of the list, and fill up your appointment calendar before you know it. By consistently appearing at the top of search results, your spa will appear more credible and reliable, and become an established local name.
How WE do it:
SEO for Spas
While the promise of brand recognition and increased sales sounds great, you’re probably wondering how it’s done. At Sixth Media, we understand what it takes to make Google happy, and our approach to SEO for spas is tailored to deliver results. Here’s how we do it:
1. Website optimization:
First, we make sure your spa website is running as smoothly as a freshly waxed client. An optimized spa website should load quickly, be mobile-friendly, and meet Google’s quality guidelines.
2. Keyword research:
Next, we dig into keyword research, like a deep tissue massage. By identifying terms potential customers use to search for spa services, we can narrow down the keywords most likely to help you reach the top.
Local Website Optimization
Of course, the most important type of SEO for spas is local SEO. Think of it this way: Spas in New Jersey don’t need search results in Nebraska. You want to increase local traffic, and so do we.
Priority Location-Based Keywords
The first key to increasing local SEO for spas is focusing on location-based keywords. Our keyword research enables us to narrow your audience down to a specific state, city, county, and even an individual neighborhood if necessary.
Google Business Profile Optimization
Another crucial puzzle piece in local SEO for spas is the optimization of your Google Business Profile (GBP). When customers search for “the best spa near me,” your name should pop up with a GBP result that includes contact information, a link to your website, Google Reviews, photos, and more.
To bring your business to the top of this list, we add keywords to your GBP, include the right business categories, and post regular updates.
NAP Citations
Name, Address, and Phone number (NAP) citations are also important for local plumber SEO. The more your contact info is listed online in relevant spaces, the more likely you are to show up as a top search result in your area. We add NAP citations to places like local directories, review sites, and social media to drive engagement.
Multi-Location Optimization
If your Spa business has expanded enough to have multiple locations or if you are part of a franchise organization, your SEO strategy should account for your different locations. We want to ensure that potential clients find you in the right location, so we utilize our proven multi-location SEO strategies to help you win in each region.
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3. Google Business Profile optimization:
We also make sure your spa Google Business Profile (GBP) is well-maintained (like a biweekly manicure) with accurate information, positive reviews, functioning links, and photos. A great GBP will boost local search results—especially on Google Maps.
4. Helpful content creation
The finishing touch to our SEO strategy, the cucumber on the eyelids, if you will, is the creation of unique, helpful content, specific to your spa. Our team develops informative blog posts and service pages to boost engagement and position your spa as an authority in the industry.
Schedule a Free Consultation Today
Bring some extra zen to your spa with SEO services from Sixth Media. Whether you need a complete website overhaul or a little help reaching the top of local search results, our team is ready to help your spa reach its true potential.
Here at Sixth Media we believe in collaboration to attain our objectives, generate leads, and increase satisfaction. Our aim is to establish a Win Win Win scenario