In the majority of searches most people don’t even view the second page of a search engine’s results. If you’re organization or business is not appearing on the first page of google and other search engines for key search terms related to your business then potential customers aren’t going to be able to find you. This is where SEO comes in. Since we know what factors search engines are looking for, we can implement changes that will make you more appealing to search engines and thus get you ranking on the first page of the SERP (search engine results page). Ranking on the first page of a search engine for relevant keywords can significantly increase traffic to your site and conversions.