Data Services · Reporting & Analysis
One set of numbers, and what to do about them.
We build reporting your whole team reads the same way, then use the data to answer the questions that decide where your next dollar goes.
What You Get
Reporting built around decisions.
A report earns its place when it changes what someone does on Monday. Everything we build starts from the decision it supports.
- Looker Studio or your BI tool
Dashboards your team opens
Built around the few numbers you run the business on, with the detail one click down. If a chart doesn't change a decision, it doesn't make the page.
- Refreshed as often as hourly
Live reports when timing matters
For teams that move budget during the day, the numbers refresh through the day too, straight from the warehouse.
- Reconciled
One monthly number
Leads, qualified leads, and revenue reconciled across your CRM, call tracking, and ad platforms, so marketing, sales, and finance quote the same figure.
- Monthly
A data health check
How many leads kept their source, how many conversions matched back to an ad click, and which feeds ran late. You see the quality of the numbers next to the numbers.
What We Do With Data
The questions we answer for Partners.
Dashboards show what happened. Analysis explains why, and what to do next. These are the questions we're asked most.
Which channels earn customers?
Cost per customer and return on spend by channel, measured on revenue from your own systems instead of each platform's claims.
Where do the models disagree?
First click, last click, and the models in between, side by side. Where they split tells you where your tracking or your channel mix needs a closer look.
What's coming next season?
Seasonal forecasts built on your own history, so budgets and staffing plans start from a number instead of a guess.
Which leads become your best customers?
What your highest-value customers had in common when they first came in: the channel, the offer, the service, the area.
Is this year really better?
Year-over-year trends adjusted for the calendar and your own seasonality, so a busy month isn't mistaken for a breakthrough.
What should we stop doing?
The campaigns, keywords, and lead sources that cost money and rarely turn into revenue. Straight talk, with the numbers behind it.
How It Runs
A steady rhythm you can plan around.
Monthly review
What moved, why, and what we'd change, in plain English. Every recommendation names the number it should move.
Quarterly look-back
A step back from the month: what the data says about the business, which bets paid, and what to test next quarter.
Answers in between
When a question comes up mid-month, we answer it from the warehouse and add the answer to your reporting if it's worth keeping.
Frequently asked questions
Questions about reporting.
Dashboards, tools, cadence, and how the numbers get checked.
Which dashboard tool do you use?
Why don't our reports match the ad platforms?
How often do we get reporting?
Can you answer one-off questions?
How do we know the numbers are right?
Your Next Step
Bring us the question your reports can't answer.
In a free 30-minute Insight Session, we’ll get to know your business, where you want to take it, and the challenges you’re working through. We’ll talk through your tools, your questions, and what success looks like to you, so you leave with a clear picture of the right next step.