Job Description

Job Description We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future-ready. We offer accelerated, global growth opportunities for talent that’s bold, industrious, and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship and is guided by passion, innovation, collaboration, and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out Looking to jump-start your career? We understand how important the first few years of your career are, which create the foundation of your entire professional journey. At Indegene, we promise you a differentiated career experience. You will not only work at the exciting intersection of healthcare and technology but also will be mentored by some of the most brilliant minds in the industry. We are offering a global fast-track career where you can grow along with Indegene’s high-speed growth. We are purpose-driven. We enable healthcare organizations to be future ready and our customer obsession is our driving force. We ensure that our customers achieve what they truly want. We are bold in our actions, nimble in our decision-making, and industrious in the way we work. If this excites you, then apply below. Role: Digital Strategy Manager (Data Cloud) Job description: We are looking for a skilled Salesforce Data Cloud Specialist to join Indegene (US). This a strategic leadership role responsible for managing the Salesforce Data Cloud practice, ensuring seamless alignment with business objectives and marketing strategies to drive impactful outcomes. This role will focus on integrating Salesforce Data Cloud capabilities into clients existing marketing automation framework, with the goal of enabling smarter, data-driven journey activation through Salesforce Marketing Cloud (SFMC). The ideal candidate will possess both deep technical expertise in Salesforce Data Cloud and the ability to collaborate with cross-functional teams, including product owners, deployment specialists, and marketers. You will be responsible for: Key Responsibilities:

• Create and update audience segments and calculated insights (CIs) within Salesforce Data Cloud, aligning with journey activation requirements in SFMC.
• Collaborate closely with SFMC Operations, including Deployment Specialists and DPMs, to integrate Data Cloud segments and insights into live marketing journeys.
• Work with the Journey Builder team to activate journeys using the most current and relevant data segments from Data Cloud.
• Partner with the Data Cloud Product Owner and the broader implementation team to coordinate and align on activation priorities, ensuring successful audience deployment.
• Support the design and documentation of scalable, repeatable processes for segment and CI management, helping standardize workflows across teams.
• Participate in cross-functional discussions to understand business objectives and translate them into actionable data strategies.
• Provide ongoing feedback to improve Data Cloud utilization, data harmonization strategies, and segment performance.
• Ensure all activation and segmentation work aligns with marketing objectives, customer experience standards, and compliance requirements.

Must Have Education

• MB A from a Reputed Institute.
• Bachelor's or Master's degree in a technology-related field (e.g., Engineering, Computer Science, IT).

Experience

• 8+ years of relevant professional experience, including at least 4 years working with Salesforce Data Cloud (CDP) and Salesforce Marketing Cloud (SFMC).
• Demonstrated success delivering digital transformation or marketing automation projects.

Salesforce Expertise

• Hands-on experience with Salesforce Data Cloud features such as Data Source Setup, DLO-DMO Mapping, Segmentation, Calculated Insights, Identity Resolution, and Activation Targets.
• Strong working knowledge of Journey Builder, Contact Builder, and Audience Studio in SFMC.

Certifications

• Salesforce Certified Data Cloud Consultant
• Salesforce Marketing Cloud Certification (Marketing Cloud Consultant, Marketing Cloud Email Specialist or Administrator)

Process & Collaboration

• Experience working cross-functionally with Product Owners, Marketing Ops, Deployment teams, and Implementation Partners.
• Strong communication skills with the ability to translate complex data logic into clear, actionable processes.

Technical Proficiency • Comfortable working with Microsoft Office Suite (Excel, PowerPoint, Word) for documentation, reporting, and stakeholder communication. Analytical Thinking • Strong data interpretation and troubleshooting skills, especially in environments with partial information or evolving datasets. Good to have Industry Experience • Prior work in Life Sciences, Healthcare, or Pharma marketing environments preferred MarTech Exposure

• Familiarity with omnichannel campaign management
• Digital advertising platforms - Web analytics and tagging tools

Reporting & Insights

• Experience with campaign performance dashboards
• Reporting frameworks - Data storytelling

Vendor & Project Management • Experience managing third-party vendors, external agencies, or offshore teams contributing to CDP/SFMC delivery EQUAL OPPORTUNITY Indegene is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics. All employment decisions, from hiring to separation, will be based on business requirements, the candidate’s merit and qualification. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics. #J-18808-Ljbffr Indegene

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