Job Description

Job Description

Job Description

Overview

We are seeking a results-driven, technically fluent Machinery Sales and Marketing professional to lead growth initiatives for our specialized machinery equipment business. This role will drive strategic expansion through deep customer partnerships, engineered solution selling, and market and process equipment application insight. Travel up to 25%, domestic and international. Bilingual ability a plus.

The ideal candidate brings a proven track record of navigating complex buying environments, a strong understanding of engineered-to-order or the application of standard machine platforms to specific client applications and experience with relationship-driven sales cycles in long-lead-time industries.

Key Responsibilities

Sales Strategy & Execution

· Develop and implement a robust sales strategy focused on expanding partnerships with global carton manufacturing and Partition experts.

· Lead a solutions-oriented sales effort that can deeply engage with customer engineering, operations, and procurement functions.

· Target high-value opportunities where precision, durability and application flexibility are critical differentiators.

· Perform an oversight on all new equipment proposals with an eye on maintaining better than average gross margins while supporting all projects to a satisfactory completing.

· Own the full sales lifecycle: prospecting, qualification, quoting, negotiation, and closing of capital investments and agreements.

Marketing & Positioning

· Define and communicate a compelling value proposition for our capabilities —highlighting engineering support, large installed base, machinery reliability, and operating cost-efficiency.

· Co-Develop targeted marketing campaigns to generate qualified leads among this industry through digital channels, trade shows, industry publications, and technical content.

· Oversee the development of RFQ/RFP response templates, technical datasheets, case studies, and other customer-facing materials all with an eye on continuing our special niche in the partition processing world.

· Champion marketing efforts that position the company as a strategic machinery partner using all suitable social media and digital tools.

Customer & Market Development

· Identify, prioritize, and penetrate strategic converting accounts; maintain close relationships with decision-makers in engineering, operations, and supply chain management.

· Conduct regular market intelligence to identify shifts in demand, emerging industry technologies, and changes in competitors’ technology.

· Lead customer early engagement to ensure alignment between customer expectations and Project execution effectiveness.

Internal Leadership & Alignment

· Collaborate closely with Operations, Engineering, and Accounting to ensure that sales commitments align with production capability, cost structures, and delivery expectations.

· Represent the customer voice in project planning, timetable decisions, and occasional NPI (New Product Introduction) readiness reviews.

· Build and scale a sales and marketing organization that aligns with revenue growth targets and operational maturity… allowing steady and profitable growth.

Required Qualifications

· 10–15 years of progressive experience in B2B sales and marketing within paperboard manufacturing, with a strong preference for carton manufacturing or capital equipment environments.

· Demonstrated success in selling capital goods —navigating multi-stakeholder buying processes and multi-year capex planning.

· Strong grasp of technical manufacturing processes (e.g., CNC machining, assembly, metal fabrication, electronics integration).

· Familiarity with regulatory, quality, and operational standards in capital equipment or industrial OEM sectors.

· Bachelor’s degree in engineering, Manufacturing, or Business. MBA or equivalent leadership training preferred.

Performance Metrics

· New project wins and revenue growth from strategic converting accounts.

· Increase in share-of-wallet across existing installed base of machinery supporting our aftermarket growth.

· Marketing-influenced lead volume generation and sales-qualified opportunity conversion rate.

· Win rate on complex long-cycle project bids.

· On-time quoting and survey-based customer satisfaction indicators during and post project execution.

 

Job Tags

Shift work,

Similar Jobs