Paid Search Specialist Job at PMW, Estero, FL

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  • PMW
  • Estero, FL

Job Description

About the Company - Property Manager Websites (PMW), a fast growing digital marketing and software firm within the property management industry, is looking to expand its Paid Search team. This is a long-term opportunity with room for career growth for an exceptional candidate.

About the Role - The Paid Search Strategist/Specialist will work closely with team members to implement projects within budgeted time constraints.

Responsibilities -

  • Support all marketing initiatives as assigned by Director of Paid Search
  • Strong focus on customer service and the ability to clearly manage and communicate with clients
  • Assist team with conceptualizing, executing, and reporting on client marketing campaigns
  • Assist in creating and managing paid online marketing campaigns
  • Lead tracking and reporting
  • Liaise daily and monthly PPC budgets
  • Assist in the management of PPC advertising campaigns
  • Implementing PPC strategies
  • Stay up to date with digital marketing developments
  • Engage and communicate with customers as warranted
  • Assist with campaign strategy and content
  • Assist with client intake and onboarding
  • Work collaboratively with other team members on each client account
  • Involved with multiple projects at one time
  • Assist with ancillary projects and tasks as assigned
  • Track KPI data in order to capture ROI of each campaign, using tools like Google Tag Manager, Google Analytics and other tools.

Required Skills -

  • 1-2 years experience in paid search or similar customer service preferred
  • Bachelor's degree in marketing, business, or a related field (or equivalent work experience).
  • Experience with PPC platforms such as Google Ads, Microsoft Ads, Facebook Ads & LinkedIn Ads is not required but a plus.
  • Google Ads certification
  • Proficient with Google Docs, Excel, etc.
  • Knowledge of Google Analytics
  • Capable of planning, optimizing, and tracking results
  • Experience measuring and making recommendations using performance measurement tools and metrics
  • Strong analytics and reporting skills
  • Proven track record in collaborating with cross-functional teams to achieve results
  • Exceptional writing and organizational skills
  • Reliable, self-starting individual
  • Desire to learn, and ability to master new systems & tools

Job Tags

Work experience placement,

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