Job Description
MTP is looking for a Technical content writer to create compelling content to inform and delight its veterinary, and (B2B and B2C) audiences.
As part of the ECS, your mission will be to engage our audience through key channels such as web, email, and social generating awareness and driving conversions to products.
Day to day responsibilities include:
• Deliver timely production of original content – with a focus on accuracy, integrity, and quality of content – in an audience appropriate tone of voice
• Create educational content for veterinary professionals and farm animal producers that is aligned with global SEO and content strategy.
• Incorporate keyword research to maximize SEO and SEM results for web content.
• Craft compelling branded marketing emails, video storyboards, social media posts, and other collateral.
• Prepare publication-ready content in accordance with legal, medical, and regulatory requirements
• Develop, maintain, and use standard formats to ensure the documents meet industry and business requirements
• Collaborating with cross functional teams and while seeking guidance from subject matter experts.
• Take ownership of tasks and adhere to timelines.
Key Technical Responsibilities:
Minimum Requirements
• Bachelor’s/Life Science degree in Mass Communications, Journalism, English, or other related degree.
• 3-5 years content creation experience. Writing for B2B, B2C audiences or in healthcare, animal health a plus.
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