Bank of Botetourt is currently seeking candidates to join our marketing team at our Daleville office. We are seeking a Marketing Assistant who is passionate, creative, and eager. In this role you will be involved in analyzing the bank's campaigns to interpret and generate return on investment. Serving and engaging with the local community through financial education and volunteerism throughout the Bank’s footprint and surrounding areas. You will be responsible for ensuring that the Bank's Marketing Department remains updated on the Department emails and various requests along with preparing necessary items for events and community outreach.
Essential Responsibilities
Financial Education & Community Outreach
Serve as Community Education Outreach Coordinator.
Coordinate and promote financial education initiatives including VBA Bank Day, Virginia Reads One Book Day, and other financial literacy efforts.
Partner with local schools, nonprofit organizations, and community groups to deliver impactful workshops, seminars, and presentations.
Marketing Materials & Event Support
Maintain inventory of promotional items and print materials.
Ensure branding consistency and organize the storage and distribution of marketing materials and event kits.
Prepare items for events and community outreach activities.
Employee Engagement Support
Assist with internal initiatives that foster a positive workplace culture, including surveys and programs such as Community Collections and Casual for a Cause.
Support communication through internal channels such as the Botetourt Beat.
Content Creation & Promotion
Contribute to content creation for social media, advertisements, flyers, and branded materials.
Support the Bearing Insurance cross-sale process in collaboration with the Bank’s Loan Clerk and Marketing Officer.
Maintain content on Works24 (lobby TVs, music, On-Hold messaging) and manage updates to the Bank’s digital reader boards.
Conference Room Maintenance
Ensure the conference rooms are consistently stocked and organized, including beverages, snacks, paper products, and utensils.
Data Analytics & Reporting
Analyze and report monthly metrics for social media, Google, and SEO performance.
Assist with maintaining general ledger tracking spreadsheets and databases for department budgets and donations.
Administrative & Departmental Support
Respond to departmental emails and requests in a timely and professional manner.
Assist with managing website changes and ensuring content remains current and relevant.
Manage and coordinate business card orders for the Bank and its mortgage division, including facilitating headshots when needed to ensure consistency and brand standards.
Provide general support to the Marketing Department as needed.
Qualifications and Skills
Bachelor’s degree in marketing, business administration, or a related field preferred.
Professional certifications (e.g., PCM, SEO) a plus.
2+ years of experience in marketing, project management, or a combination of both.
Strong communication, organization, and interpersonal skills.
Ability to manage multiple tasks and see projects through from initiation to completion.
Proficiency in Microsoft Office is required.
Familiarity with website management and intranet platforms such as BoB Daily is preferred.
Ability to lift 50 pounds or more.
BANK OF BOTETOURT Expectations
Provide superior customer service.
Represent the Bank professionally in all interactions.
Engage in community affairs and events.
Foster a respectful and cooperative work environment.
Uphold shareholder value in all responsibilities.
Promptly report any known or suspected violations of BSA laws, regulations, or Bank policies to the BSA Officer or Coordinator.
Perform other duties as assigned by management.
Note: This job description is not all-inclusive. Employees are expected to perform all other duties as assigned and directed by management. Job descriptions and responsibilities may be modified when deemed appropriate by management.
Bank of Botetourt promotes an equal employment opportunity workplace, which includes reasonable accommodation of otherwise qualified disabled applicants and employees. Please contact your manager with any questions regarding this policy or the responsibilities of this role.
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