Job Description

For over 30 years, the Kentucky Lottery has earned more than $7.2 billion for the Commonwealth of Kentucky. Our mission is fueling imagination and funding education for all Kentuckians. For nearly two decades, the largest chunk of proceeds – over $5 billion, has gone to funding programs to help Kentucky students stay home and attend college. We have continued to break records – earning over $1 billion in sales every fiscal year since ‘17 to continue to support these important programs.

As a company that was voted Best Places to Work for 5 consecutive years (2021-2025) , our team and company values are what makes the difference to college students all across Kentucky.

The Kentucky Lottery’s Core Values :

• Integrity – We do the right thing.
• Accountability – We are accountable to the Governor, the General Assembly, the people of the Commonwealth and to each other.
• Social Responsibility – We are a good corporate citizen, giving back to the community.
• Diversity, Equity & Inclusion – We value and respect our colleagues, our customers, and the communities we serve.
• Teamwork – We believe in collaboration and the strength of people coming together to achieve something great.
• Innovation – We embrace innovation, working to proactively see opportunities.
• Fun – We have fun at work and enjoy a positive work environment.

We want to make winners out of our players, retailers, college students and our employees. We are looking for the best talent to join our winning team.

JOB SUMMARY

The Marketing Specialist – Digital & Social supports the Kentucky Lottery Corporation’s Media & Digital Team through the management of the organization’s organic social media presence, paid media strategy, and organic messaging. Promotes and elevates awareness of KLC products and initiatives, explores social trends, and engages with diverse audiences to promote relevance and brand. Establishes and builds rapport with external stakeholders.

ESSENTIAL DUTIES/RESPONSIBLITIES

• Develops and executes strategies for all organic social media accounts including but not limited to Facebook, Instagram, X and YouTube, including content creation, community management, and engagement tracking. Develops monthly content calendars for posts in alignment with brand standards, product objectives, and KLC organizational pillars. Continuously analyzes platform performance data and engagement metrics. Provides feedback and recommendations for optimizations to increase brand and product visibility and followers.

• Plans and develops content in alignment with marketing goals, brand messaging, and customer engagement strategies. Ensures content is timely, relevant, and supports overall campaign goals. Explores social trends, identifying emerging platforms and looking for new opportunities to elevate KLC's message in a way that is relevant for organization’s diverse audience and brand.

• Supplies creative materials for upcoming promotions in a timely fashion and serves as an integral member of Media and Digital team. Manages digital giveaways and promotions adhering to policies and procedures. Identifies new promotion opportunities for social media and digital extensions in accordance with department budget.

• Tracks social media performance through analytics, preparing reports that outline key performance indicators and ROI on social media and vendor engagements.

• Partners closely with internal Digital, Product, Sales, and Public Relations teams to create product content aligned with organizational goals and initiatives. Works closely with external agency and media vendors collaborating on social trends, optimization, and messaging to ensure integrated campaigns and alignment across all channels.

OTHER RESPONSIBILITIES:

• Participates in other marketing activities as outlined by the Director of Digital & Media Strategies.
• Embraces the Marketing team pillars: Growth, Flexibility, Innovation, and Exceptional Experience.

KNOWLEDGE/SKILLS/EXPERIENCE

• Bachelor’s degree in business, marketing, communications, advertising or related field preferred; related experience may be substituted in lieu of degree.
• Minimum two years’ experience with social media management, content creation, media planning, customer relationship management (CRM) marketing, digital advertising, and/or communications preferred.
• Experience with HTML or other web languages/software preferred.
• Strong written and verbal communication skills with the ability to build relationships with stakeholders and collaborate effectively with cross-functional teams. Must be able to convey messages clearly, persuasively, and with appropriate tone and style.
• Ability to research and analyze information and data to arrive at valid conclusions. This includes root-cause analysis, to build recommended corrective action plans.
• Strong computer skills including knowledge of Microsoft Office Suite, Adobe Creative Suite, Canva, CRM, and social media platforms. Knowledge and experience with project management systems and analytical tools a plus.
• Ability to adhere to and meet deadlines.
• Strong organizational skills with a keen ability to prioritize and multi-task.
• Must possess creative thinking skills, be adaptable to changing situations, and understand diverse audiences.

CORE VALUES

Must be able to exhibit the KLC’s core values:

• Integrity – We do the right thing.
• Accountability – We are accountable to the Governor, the General Assembly, the people of the Commonwealth and to each other.
• Social Responsibility – We are good corporate citizens, giving back to the community.
• Diversity, Equity & Inclusion – We value and respect our colleagues, our customers, and the communities we serve.
• Teamwork – We believe in collaboration and the strength of people coming together to achieve something great.
• Innovation – We embrace innovation, working to proactively see opportunities.
• Fun – We have fun at work and enjoy a positive work environment.

SUPERVISORY RESPONSIBILITIES

This position has no supervisor responsibilities.

WORKING CONDITIONS

• Office/hybrid environment in accordance with KLC policies.
• Travel: 10% or less.

PHYSICAL REQUIREMENTS

• Ability to lift up to 40 pounds.: Occasionally
• Standing or sitting: Continuously
• Moving: Frequently
• Reaching writing, fingering, typing: Continuously
• Talking and hearing: Continuously
• Seeing: must be able to read reports and use a computer: Continuously
• Sitting for long periods of time: Continuously

BENEFITS

We offer a comprehensive employee benefits package including medical, dental, vision, wellness program, health savings account, flexible spending accounts, company paid life insurance, supplemental life insurance, company paid short-term and long-term disability, paid parental leave, voluntary benefit plans, generous paid time off plans, retirement plans – including 401(k), 457(b), IRAs, and a money purchase retirement plan in which after one year of service the company contributes the equivalent of 8% of your base pay.

Salary Range: $52,836 Minimum - $65,994 Midpoint .

Our goal is to pay a competitive market salary for new employees, which is typically up to the midpoint of our pay ranges. However, final offers for all positions will be based on several factors such as experience level, education, skills and internal pay equity.

The Kentucky Lottery Corporation is an equal employment opportunity employer. Our mission is to build a diverse, equitable and inclusive environment where everyone is valued. We’re all winners when we embrace our differences.

The Kentucky Lottery Corporation is committed to the full inclusion of all qualified individuals through all aspects of employment, and will provide reasonable accommodations, upon request, to assist with the job application or interview process, or performing the essential functions of a job. If a reasonable accommodation is needed, please contact Human Resources.

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