To start, you’ll need to create an ad. This can be an entertaining video or eye catching image. You’ll then want to select who you want to target with each ad. You can choose which individuals you want to target based on their location, age, language, interests, device, etc. Once you’ve decided who you want to target you’ll set a budget for how much you want to spend on ads everyday and how much you’re willing to spend total during the running of the ad campaign.
Once an ad campaign is launched, having someone monitor the campaign is important. From the data the social media platform collects while the campaign is running, you can see who clicked on your ad and if that interaction led to a conversion. Once a week or two of data has been gathered, targeting can be refined even further so that less of your budget is spent on individuals that aren’t converting. This way you can get the most bang for your buck.