2023-2025 | Industry: Tourism

The Playbook

Silent World Dive Center had established a solid organic presence, but when they added a new boat to their roster, the real challenge became filling seats with paying customers. Without any prior experience running paid ads, they needed a precision-driven, stats-backed game plan to convert clicks into bookings.

Team Spotlight:

Silent World Dive Center, a prominent player in snorkeling and diving tours, historically relied on organic growth and word-of-mouth referrals. But with a fresh asset in their lineup—a brand-new boat—they required a scalable and effective advertising approach to maximize capacity without overspending.

Key hurdles for Silent World included:

Silent World Dive Center had established a solid organic presence, but when they added a new boat to their roster, the real challenge became filling seats with paying customers. Without any prior experience running paid ads, they needed a precision-driven, stats-backed game plan to convert clicks into bookings.

• Month 1: Generated $6,000 in bookings from paid ads.
• Months 2-3: Doubled monthly revenue to over $12,000.
• Increased monthly ad spend strategically to $2,000-6,000 while preserving strong ROAS.

Long-term strategy resulted in consistent monthly ad-driven revenue exceeding $20,000.

Silent World Dive Center didn’t just dip a toe into paid advertising—they dove in and came up with game-changing results. With a total Google Ads investment of $46,962.45, they generated a remarkable $207,612.94 in revenue, hitting a 4.5X Return on Ad Spend (ROAS).
Over the course of the campaigns, 800 bookings were directly attributed to paid search, with an average cost per booking of just $57.24. But the impact goes far beyond the metrics. Thanks to the predictable revenue generated from ads, Silent World was able to launch two brand-new tours and purchase a third boat to meet rising demand. What started as a simple paid strategy quickly turned into a core driver of business growth.

With Google Ads driving consistent revenue, Silent World is scaling their ad spend to $10,000/month to capture even more bookings. They’re also expanding onto Meta Ads (Facebook & Instagram) using the same proven strategy to reach new audiences, while exploring traditional marketing channels like brochures, signage, and tourism guides to strengthen brand recognition. Their journey from first-time advertiser to confident digital competitor proves that with the right strategy, even newcomers can level up fast and play to win.