2023-2025 | Industry:
Absolute MMA Casestudy
2,138% Organic Traffic Growth + 304% More Leads
The Playbook
The Challenge: Fighting Out of the Shadows
Absolute MMA, a respected Mixed Martial Arts gym for both beginners and professionals, was grappling with a major obstacle: their old HTML website was outdated, broken, and nearly invisible in Google Search. Poor site technology, missing forms, and a difficult service provider left their organic traffic and leads dwindling fast.
Without a functional site and solid SEO strategy, their local presence in Utah was fading—and they knew something had to change.
Bookings
Total Revenue
ROAS
Company growth
Team Spotlight:
The Problem:
Key hurdles for Silent World included:
Absolute MMA was struggling with their website and wanted to increase organic traffic to their site. Their lead flow was massively decreasing due to poor technology and lack of visibility in Google search engine results. One of the biggest problems was they were operating with an old HTML website that had many broken elements. Their current provider was also very hard to work with and making the necessary changes was an uphill battle.
Game Plan: Rebuilding for Relevance and Trust
Absolute MMA, a respected Mixed Martial Arts gym for both beginners and professionals, was grappling with a major obstacle: their old HTML website was outdated, broken, and nearly invisible in Google Search. Poor site technology, missing forms, and a difficult service provider left their organic traffic and leads dwindling fast.
Without a functional site and solid SEO strategy, their local presence in Utah was fading—and they knew something had to change.
Launched google ads targeting high-intent snorkeling and diving keywords via Google Ads.
Ran Search and Performance Max campaigns to boost visibility and engagement.
Momentum Shifts: Small Wins, Big Breakthroughs
- New Website Launch: Immediate lift in usability and search visibility
- Content Overhaul: Home, service, and blog pages began ranking within weeks
- Local SEO Surge: Optimized GMB listing + new reviews increased map pack presence
- Backlink Authority: Steady monthly link building dramatically improved domain trust
The Final Score
| KPI | Before | After |
| Monthly Organic Visitors | 100 | 2,700+ |
| Year-Over-Year Lead Growth | – | +304% |
| Total Keyword Rankings | 290 | 3,631 |
| Keywords in Positions 1-3 | 20 | 112 |
| Keywords in Positions 4-10 | 11 | 194 |
| Keywords in Positions 11-100 | 259 | 3,325 |
With consistent SEO work and a strategic website rebuild, Absolute MMA experienced a 2,138% surge in monthly organic traffic and tripled their lead volume year-over-year. Their keyword rankings skyrocketed by 1,183%, solidifying their position as a top martial arts gym in Utah
Next Play: Keeping the Momentum Rolling
Absolute MMA isn’t tapping out anytime soon. Next steps include expanding their blog and video content strategy to further dominate long-tail keywords, growing local citations for even stronger local SEO, and continuing to build their backlink portfolio to stay ahead of the competition. With this momentum, they’re set to own their niche for years to come.
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81%
of customers research online before making a purchasing decision.
200%
Increase In Conversion
Rate
10X
Increase In
Conversion Rate
3X
More Revenue growth
than those that don’t.
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